Geofilters... They're graphics that snapchatters add to their photos and videos, showing where they are in the world. There are even geofilters for sporting events and parades. The filter will only show on your snapchat app if you've enabled filters, but also if you are in a part of the world that snapchat has created a geofilter for. It adds an extra element to the application, setting it aside from other image sharing applications, such as Facebook and Instagram. Facebook and Instagram allow it's users to label their posts with the location of where they took the photo, but there are no elements added to the images themselves. This is another way that snapchat has set itself apart from the other social media platforms. I can also envision a brand having their logo incorporated into a geofilter, meaning that anyone who uses the filter will be showing their viewers the brand, spreading the advertisement.
Image: www.snapchat.com/geofilters
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