Dear YouTube Partner,
Your fans want choices. Not only do they want to watch what they want, whenever they want, anywhere and on any device they choose, they want YouTube features built specifically with their needs in mind. Over the past several months, we’ve taken bold new steps to bring these experiences to life. Since inviting hundreds of thousands of fans into our YouTube Music Key Beta, we've seen tremendous engagement. And we've seen an equally enthusiastic response for our new YouTube Kids app, designed to give families a simpler and safer video-viewing experience – it’s already crossed 2 million installations in less than a month. We’re excited to build on this momentum by taking another big step in favour of choice: offering fans an ad-free version of YouTube for a monthly fee. By creating a new paid offering, we’ll generate a new source of revenue that will supplement your fast growing advertising revenue. (YouTube, 9th April, 2015.)
So basically, there will be two YouTube applications. One where advertisements are shown before and during content and one where there is no advertising at all. I assume that there are people out there that are willing to pay for free content... but I don't think there will be many. I am eager to see how this application goes down the line. It is ultimately advertisers that lose in this, as the revenue from looking at YouTube content on this new ad-free application will go directly to YouTube and not to any advertisers. I personally do not think that advertising companies have anything to worry about, as I don't think many people will actually pay for free content.
When ad-block can be installed onto mobile devices, that's when they need to worry.
When ad-block can be installed onto mobile devices, that's when they need to worry.
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