In a recent update, Snap Chat introduced a new feature called 'discover'. It allows users to view snippets of video/images from companies and brands such as CNN, MTV, National Geographic, Daily Mail and Cosmopolitan. The unique thing about this advertising, is that it will not show up in your direct Snap Chat feed. It is hidden away and can only be found by people who explore the application and who actually want to find and use it. Snap Chat sent out a video to its users when they launched the feature, showing people where to find it and how to use it. Since then, users have been left to their own devices, and haven't consistently been pestered to use it. To me, Snap Chat is refreshing. When I am using it, I am not constantly being advertised to. I am only subjected to content that I want to watch. When people use the discover feature, they are doing so willingly. It isn't annoying, it isn't interruptive and it's not in your face.I guess I can thank Snap Chat for not taking Facebook's offer of $3,000,000,000!
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