Snapchat Geofilters

Geofilters... They're graphics that snapchatters add to their photos and videos, showing where they are in the world. There are even geofilters for sporting events and parades. The filter will only show on your snapchat app if you've enabled filters, but also if you are in a part of the world that snapchat has created a geofilter for. It adds an extra element to the application, setting it aside from other image sharing applications, such as Facebook and Instagram. Facebook and Instagram allow it's users to label their posts with the location of where they took the photo, but there are no elements added to the images themselves. This is another way that snapchat has set itself apart from the other social media platforms. I can also envision a brand having their logo incorporated into a geofilter, meaning that anyone who uses the filter will be showing their viewers the brand, spreading the advertisement.

Image: www.snapchat.com/geofilters

Society6

www.Society6.com is a website where designers can upload their designs to be printed on various products, such as t-shirts, mugs, clocks, rugs and bed covers. I have recently started to upload my designs to this site. The society6 YouTube channel has several videos showing how they make their products, showing that they are a company that cares about the designers that upload their work to the site. These demonstrations, pared with the images that society6 upload to their Instagram and Twitter accounts, @society6, show the designers and customers that they are a credible company, that creates quality products.

Interactive Social Media Marketing

Have you ever watched a YouTube video where are are able to change the story, just by the click of a button? Follow this link and play the video. Whilst it's playing, type "r" and watch what happens.

www.digitalsynopsis.com/advertising/honda-civic-type-r-the-other-side/
This interactive video, which is ultimately an advertisement for the Honda Type R car, is so engaging because it enables the audience to see the different stories at once, just by clicking the 'r' key.
Companies are constantly competing against each other for viewers attention. Honda also have other YouTube advertisements which are very visually appealing, making the viewer want to watch the video right until the very end.

The "Honda Hands" video currently has more than 15.5 million views, and it definitely deserves it.

By making an engaging video with all the correct elements for a viral video, and posting it online, the work is done. The audience then spreads the message, and millions of people see it.

If only it were easy to craft a viral video..

#FoodRevolutionDay

Food Revolution Day is an initiative that British chef, Jamie Oliver put together in the hope to raise the worlds knowledge about food. #FoodRevolutionDay was used all around the world on the 15th of May, 2015, on social media platforms such as Twitter, Facebook and Instagram. A live stream of the event was broadcast on YouTube on the day, showing a live count of signatures for the change.org food revolution petition, spreading the message that the world needs to learn more about food. Jamie Oliver, being a world renowned chef, was able to create and host a successful campaign, reaching every single country in the world. This was possible with the aid of each social media platform used, and also by celebrity endorsement. The message was able to be quickly and efficiently spread worldwide due to the aid of the social media platforms used to market the campaign. 

Promotion of the YouTuber

YouTuber, a job title that has only come into existence in the last 5 or so years and has grown in popularity, exponentially ever since. 

Zoella, the YouTube channel and brand created by 25 year old Brit, Zoe Sugg. She is "a writer & enthusiast of all things "Beauty, Fashion & Life" related." I first came across her YouTube channel three years ago, and have been a subscriber since. Over these three years, I have seen how she has grown her brand online. Here are the social media platforms Zoella uses and some current stats, as of 17/05/2015.

Main YouTube channel "Zoella" subscribers: 8,162,509 

Vlogging (video logging) "MoreZoella" channel subscribers: 3,129,284

Instagram followers: 4,500,000

Twitter follower: 3.290,000

Facebook fans: 2,184,003

Pinterest followers: 25,906

She also uses Snapchat, Tumblr, Blogger and Google+. 

That's 10 social media platforms that she currently uses, and I may have even missed some! Whenever a YouTuber has a new video published, they usually post a link on Twitter and Facebook, and sometimes promote it on Instagram and Snapchat. Being online is such a large part of Zoe's life that it has become her full time job. Even though she has been able to launch a beauty product line, and is in the process of writing her second novel, YouTuber is her main job title. Some say that it's easy to upload a couple of videos weekly and post a couple of times on various social media networks. But when I think about the work that goes into maintaining this online presence, that millions of people constantly view and read, I feel that it would be quite a hard job at times, especially with the amount of criticism that these online personalities receive. Also, it's not like anyone has had this job title before, meaning that YouTubers are diving into untested waters, not knowing what will happen and how their job may or may not develop. 

#Hashtag

#... The easiest way to group information online. Its original name is not 'hashtag' or 'hash symbol' but 'octothorpe'. Chris Messina saw the # as a thing, and grabbed at it. He first used the # in August, 2007. Soon after, a bush fire in California caused an evacuation of 1 million people. A friend of Messina's was "using twitter as an example of citizen journalism, where he was taking information from various sources, aggregating it on twitter and I asked him if he would considering using #Sadiegofire." (Messina). It basically took off from there. The # has become so popular, that even large charities use the # to promote their fund's on TV and on social media platforms. #IllRideWithYou and #PutYourBatsOut are some examples of hashtags going viral, having thousands if not millions using them at one point in time. Even Q&A on the ABC uses twitter and the # to get viewers to ask questions to the politicians on the panel. I don't think the # is going anywhere any time soon.

Reference: SBS2, The Feed. "Octothorpe: The History OF The HashTag | The Feed, YouTube video viewed 11/05/2015.

#ChocPlusWhat

Ever considered the combination of chocolate & vegemite? I know I haven't. It first started twitter marketing campaign, #ChocPlusWhat. It's a marketing campaign, implemented by Cadbury Australia, that got its chocolate lovers to suggest new chocolate flavours for the brand to produce, making it an easy way to spread the message that cadbury are going to be bringing out new flavours.


Then, this image recently surfaced on the social media platform, Reddit. The image shows a never before seen flavour combination of chocolate, caramel and vegemite. Shortly after, Cadbury Australia addressed the rumours with the following. tweet.
pic.twitter.com/uZHUJ64BlL

Some new, less dramatic flavours include salted caramel, pretzels & peanuts and also golden toffee. The new flavours are 'limited edition' and will not be a permanent cadbury flavour. Even if the flavour is not that tasty, there will be a large amount of people who will buy it just to taste it for themselves. I don't personally see this new flavour being on the shelves for long.

I guess I'll have to taste it first in order to judge.