Food Revolution Day is an initiative that British chef, Jamie Oliver put together in the hope to raise the worlds knowledge about food. #FoodRevolutionDay was used all around the world on the 15th of May, 2015, on social media platforms such as Twitter, Facebook and Instagram. A live stream of the event was broadcast on YouTube on the day, showing a live count of signatures for the change.org food revolution petition, spreading the message that the world needs to learn more about food. Jamie Oliver, being a world renowned chef, was able to create and host a successful campaign, reaching every single country in the world. This was possible with the aid of each social media platform used, and also by celebrity endorsement. The message was able to be quickly and efficiently spread worldwide due to the aid of the social media platforms used to market the campaign.
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