Zoella, the YouTube channel and brand created by 25 year old Brit, Zoe Sugg. She is "a writer & enthusiast of all things "Beauty, Fashion & Life" related." I first came across her YouTube channel three years ago, and have been a subscriber since. Over these three years, I have seen how she has grown her brand online. Here are the social media platforms Zoella uses and some current stats, as of 17/05/2015.
Main YouTube channel "Zoella" subscribers: 8,162,509
Vlogging (video logging) "MoreZoella" channel subscribers: 3,129,284
Instagram followers: 4,500,000
Twitter follower: 3.290,000
Facebook fans: 2,184,003
Pinterest followers: 25,906
She also uses Snapchat, Tumblr, Blogger and Google+.
That's 10 social media platforms that she currently uses, and I may have even missed some! Whenever a YouTuber has a new video published, they usually post a link on Twitter and Facebook, and sometimes promote it on Instagram and Snapchat. Being online is such a large part of Zoe's life that it has become her full time job. Even though she has been able to launch a beauty product line, and is in the process of writing her second novel, YouTuber is her main job title. Some say that it's easy to upload a couple of videos weekly and post a couple of times on various social media networks. But when I think about the work that goes into maintaining this online presence, that millions of people constantly view and read, I feel that it would be quite a hard job at times, especially with the amount of criticism that these online personalities receive. Also, it's not like anyone has had this job title before, meaning that YouTubers are diving into untested waters, not knowing what will happen and how their job may or may not develop.
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