Have you ever watched a YouTube video where are are able to change the story, just by the click of a button? Follow this link and play the video. Whilst it's playing, type "r" and watch what happens.
www.digitalsynopsis.com/advertising/honda-civic-type-r-the-other-side/
This interactive video, which is ultimately an advertisement for the Honda Type R car, is so engaging because it enables the audience to see the different stories at once, just by clicking the 'r' key.
Companies are constantly competing against each other for viewers attention. Honda also have other YouTube advertisements which are very visually appealing, making the viewer want to watch the video right until the very end.
This interactive video, which is ultimately an advertisement for the Honda Type R car, is so engaging because it enables the audience to see the different stories at once, just by clicking the 'r' key. Companies are constantly competing against each other for viewers attention. Honda also have other YouTube advertisements which are very visually appealing, making the viewer want to watch the video right until the very end.
The "Honda Hands" video currently has more than 15.5 million views, and it definitely deserves it.
By making an engaging video with all the correct elements for a viral video, and posting it online, the work is done. The audience then spreads the message, and millions of people see it.
If only it were easy to craft a viral video..
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