Controversy for Conversation

Budweiser had recently come out with a new slogan for their Bud Light brand. The slogan reads...

'The Perfect Beer For Removing "No" From Your Vocabulary For The Night' #UpForWhataver

It just seems that the company has resorted to being controversial just to create conversation amongst social media. It's sad that in order to be talked about, the company could only write a dis-tasteful and horrific slogan, insuring exposure for the brand.  

Due to its controversial nature, you can assume that this campaign will become viral for the wrong reasons. Twitter and Facebook will most likely be the platforms where people will express their complaints and concerns. It can also be assumed that after the Budweiser brand had reached a peak in exposure, they will then remove the slogan, as it had achieved the marketing objective of increasing exposure of the brand.